I'm finding msn adcenter to be the best value so far. This means the cheapest clicks, with the best conversions. The only problem with Adcenter is the volume is a lot lower than Google. Try testing everything to see what works, but except a premium for google, especially if you are not getting a good quality score on your ads.
With google adwords, I found that even if the keywords are not active on search, they are active on content. So even if you can't afford the search rate you can set a much lower rate for the content ads and generate traffic that way. Often, I get more sales from the content ads than I do from the search ads.
mrrb
From the Developers of the "Resell Flipping" Concept for Profits, that's sweeping accross the internet like wildfire!
Google is definately the best as it holds most of the traffic pie. But still it boils down to which market you are argeting and what your market uses, thus market survey n research is very important.
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