It seems that the bids keep going up and up along with the fraudulent clicks. Could the industry some day squeeze out affiliates leaving only the large companies with million dollar budgets?

I would agree that the bids are skyrocketing. About the only way to compete is to find keywords or phrases that are not being heavily bidded but still produce returns - and that can take a lot of time.

Rhonda

It's better to get natural search results whenever possible!

Yes, but natural search results are not always tocome by, especially for a newer site.

I stopped using PPC because with the higher bids I have seen the ROI dropping greatly

I would be most concerned about click fraud

I think we can carefully track down click fraud by placing click tracker at our site.

Google and Yahoo are very good about refunding money for these as long as you can prove the error.

Is click tracker a third party program?